All animated are not the same. Like any video that is used as a marketing tool, it has a very well-defined purpose and objective. And although it is true that Melbourne animation studio videos are used for the marketing of almost anything, we can classify them into three types:
1. Animated corporate video
This type of video narrates and explains the activity of a company, its corporate identity and the main purposes. They are ideal for positioning yourself and gaining a target audience with respect to the competition.
2.Animated product or service
This type of video explains the main features and functions of a product or service, and is very useful for promoting and advertising these products or services through social networks or web pages. They are a great punctual marketing tool.
3.Animated video tutorials
This type of video gives the opportunity to create personalized and illustrated video tutorials, explaining the product or service in detail. It would be equivalent to replacing a printed instruction manual – which to be honest, hardly anyone reads anymore – with a video that explains everything important in a structured, intuitive and detailed way.
Explainer videos aim to inform viewers about a specific fact, app, or product. Of course, it can also happen that the video is made with a purely personal motivation. These types of videos, regardless of their length, usually consist of animated graphics , voice -over, and background music , just like a real movie. Most explanatory videos are entertaining and seek to present a specific topic in a simple and fun way . In marketing they can be useful to ensure that the product remains longer in the memory of customers.
Nowadays there are many agencies specialized in the production of explanatory videos and they are making a lot of money doing it. However, it is also possible to create explanatory videos without spending a single money.
The decisive advantage of online video marketing campaigns lies in the multimedia quality of the medium . Audiovisual content attracts more attention than, for example, advertorials with images or radio spots. Videos are able to offer information in a grouped way without being boring or overwhelming and they are also a more favorable channel to transmit emotions, so that video marketing is ideal for generating a wide spectrum of emotional reactions.
Tutorials are a very popular source of entertainment on YouTube. Many companies use short promotional clips to explain their business in detail to a wide audience. Convincing visitors with an original clip can increase the degree of popularity of companies or brands. In addition, the use of creative videos is also recommended.
