The renowned search engines such as Google, Bing, etc. uses ‘bots’ or ‘extensions’ to increase the reach of pages over the web. The bots go from one site to other and collect information about those sites and put them in an index. This can be understood with the help of an example: The index can be represented by a giant library, where the librarian can easily find a book (web page) that is most suitable for our query. The main role is played by the algorithm that analyses web pages in the index, takes into account thousands of pages of various ranking factors to determine that in what order the pages should appear when being searched over a given query.
Benefits of SEO
There are innumerable benefits of SEO:
- Increases organic visibility of the website – SEO not only ensures organic visibility but also helps in gaining high quality real traffic. It really ensures gigantic benefit overtime. It is designed in a way to target a large number of audience without even persuading them for the same.
- Increases credibility and trust – When a web page is ranked at the top in renowned web Search Engine Result Page (SERP) such as Google, Bing, etc. it automatically enhances the client’s trust in your webpage. Thus, boosting the revenue to a great new level. Moreover, it has emerged as a primary source of leads (clients).
- Promoting 24/7 – Once we put up our content and bring SEO into action, the content doesn’t disappear after sometime. It remains there forever and provides a long term advertisement to our webpage. It is how search bots estimate exactly how well a webpage can give the searcher the result.
- Long- term Marketing – SEO has emerged as a fundamental part of marketing world. It has become the primary source of digital traffic for brands. Greater online traffic and higher ranking in search engines than your competitors gives your webpage an edge over them. It has been referred to as the foundation of holistic marketing globally.
- Creates Brand awareness – SEO is a thriving source of brand value creation. It enlarges the influential value of our brand and acts as a key step in the promotion of our goods and services offered. Thus, it acts as a synergy of all marketing activities that takes us ahead in the competition.
SEO usage is a great opportunity for a brand in terms of awareness and brand value it adds on. Its digitalized approach opens up new doors for our brand reach. This is mainly designed to benefit users as well as the brand owners in all the effective ways possible. It is definitely an advantage and consists of numerous pros on its part. Using SEO as a strategy for increasing brand value would definitely help to ace the competition.