The days of farmers relying only on middlemen to sell their products are progressively giving way to more efficient and transparent methods thanks to digital technology. Farmers were once largely excluded from local markets, let alone the global market, and were heavily exploited. Their incomes were insufficient, and they lacked knowledge of farming and commercial procedures.
Today, however, the situation has altered. Farmers can be directly connected to the market through the use of a digital platform as a result of the introduction of digital innovation and globalization in agriculture. Farmers, food retailers, and processed food producers have benefited from this situation because direct connectivity is now available. A farmer can be better informed about the needs and prices of a commodity and make informed decisions if he or she has access to regular market alerts concerning pricing, for example.
What would happen if there was no market for farmers’ produce?
Farmers face numerous problems on a daily basis in order to maintain a consistent production system in the face of climate change, globalized domestic markets, modern agricultural technologies, and a plethora of legislation. As a result, if a comprehensive market structure for their farming company is built, it will be a welcome relief for them. It would be multifunctional in that it will provide information on numerous elements of farming as well as market access to these farmers.
What are the advantages that come with it?
In an agricultural country like India, the opportunities connected with the presence of a thriving market are numerous. With more than 60% of the people still involved in rural farming, a thriving market will provide them with better earning options and boost the country’s GDP. In addition, massive swaths of land and a sizable portion of the population invested in agriculture have the potential to make India the world’s leading exporter of grains and vegetables. However, various obstacles must be overcome in order to get these two key benefits. The primary issue that a farmer suffers as a result of traditional wholesale markets is price increases and the loss of product quality.
The digital platform that connects the farmers and the buyers
Grainwise connects farmers and buyers has been built since it will attempt to bring the two sides together so that they may have a full discussion about each of their needs and requirements. According to various studies, the food supply will need to be boosted by 50-60% by 2050, which will be a difficult challenge.
So, in order to help farmers avoid the challenges that they have been suffering for a long time, such as low value for their produce and a lack of good marketing schemes for their products, the introduction of innovation, such as a digital platform, is critical.